For one enchanting week in May, the streets of Chelsea become a runway of living art. This year’s Chelsea in Bloom brought the streets of London to life in a symphony of colour and creativity.
In collaboration with Arkiset and Wild at Heart, the store was reimagined as a living gallery - an immersive, botanical interpretation of Veronica Beard’s Spring/Summer 2025 collection. Inspired by the collection’s bold patterns and the soft palette of nature in full bloom, the installation flowed across three expansive displays, drawing passersby into a vibrant dialogue between fashion and floristry.
Each window became a curated reflection of the garments it framed: delicate flowers mirrored textile patterns, and colour palettes were echoed in petals and stems.
Stepping through the doorway, guests were met with a sculptural wall of gypsophila, forming soft clouds of white, yellow and pink that rose from floor to ceiling. As visitors moved through the space, they were enveloped by an abundant display of ranunculus, garden roses, and cascading gypsophila, blooming in harmony with the clothing around them. Decorating the road-side window, lush green plants were interwoven with grasses and moss, set against a trellis to mimic the pattern of the clothes on display.
We’re delighted to share that this installation was awarded Gold at Chelsea in Bloom 2025, a testament to the creativity and collaboration that brought it to life.
The full installation will be on display at Veronica Beard, Chelsea from 19th-25th May. Step inside and experience the season in bloom.
For one enchanting week in May, the streets of Chelsea became a runway of living art and at the centre of it all on King’s Road, stood a botanical poodle.
Created in collaboration with Love My Human for Chelsea in Bloom 2025, this larger-than-life sculpture was Wild at Heart’s ode to the intersection of fashion, flora, and four-legged devotion. Standing tall and proud, the poodle - crafted entirely from fresh botanicals - filled the boutique’s entire window, stopping traffic with its charm.
In celebration of this year’s theme, “Flowers in Fashion,” the poodle wore its own couture moment: a fuchsia pink carnation collar draped delicately over the sculpture.
At the base, foxgloves added height and drama, while velvety moss and wild flowers created a textural meadow. Together, these elements grounded the sculpture, softening its grandeur with layers of movement and colour.
We’re thrilled to share that this joyful installation was awarded a Silver-Gilt medal by Chelsea in Bloom’s judges - a recognition of the detail and imagination poured into every detail.
This creation is a love letter to the bonds we share with our beloved companions. The sculpture will be available to see in person in the Love my Human store until the 25th May 2025.
If you're looking to elevate your next special occasion with elegance and sophistication, look no further than Wild at Heart. Contact us at events@wildatheart.com, and let us transform your vision into an unforgettable reality.
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