WILD at HEART EUROPE triumphs at RHS Chelsea Flower Show: Wins Florist of the Year, Gold in Floral Creation and Secures Gold and Silver at Chelsea in Bloom

The prestigious Chelsea Flower Show has once again highlighted the best in floral design and creativity, and this year, Wild at Heart Europe has taken centre stage. In a remarkable achievement, their in-house award-winning florist Lara Thorpe has been awarded the coveted title of ‘Florist of the Year’ as well as won Gold for Best Floral Creation 2024. Wild at Heart Europe also secured Gold and Silver awards for their breathtaking floral installations at Chelsea in Bloom in collaboration with the prestigious hotels At Sloane and Cadogan, A Belmond Hotel.

A Triumph in Floral Design

Being named ‘Florist of the Year’ is no small feat. This award is a testament to Wild at Heart’ Europes and Lara’s unwavering commitment to excellence, creativity, and innovation. The award not only recognises exceptional skill and artistry but underscores the dedication to pushing the boundaries of floral design. This year, Wild at Heart Europe and Lara Thorpe have set a new standard in the industry, capturing the imagination and admiration of both judges and the public.

Lara’s Gold-awarded floral creation named ‘Spectrum of Fire’ focuses on the juxtaposition between the beauty fire possesses and the damage it causes. “Wildfires are becoming more common with climate change, and we must consider how to play our part in protecting our fragile planet for future generations.”

Chelsea in Bloom: A Showcase of Creativity

In addition to the Florist of the Year title, Wild at Heart Europe has dazzled spectators and judges alike at Chelsea in Bloom, the famous floral art competition that transforms Chelsea’s streets into a vibrant, flower-filled paradise. Competing under this year’s theme of Floral Feast, Wild at Heart Europe's innovative installations earned them Gold and Silver-Gilt awards.

Gold Award: The Gold-winning installation, titled ‘Ma Cerise,’ meaning ‘My Cherry’ in French, is in collaboration with ...At Sloane, a luxury and iconic hotel in the heart of Chelsea. The cherry was selected because it is symbolic of love, being a ripe, sensuous, and irresistible fruit. Constructed using natural moss, the cherries range in size, with some being up to 1 meter.

Silver-Gilt Award: The Silver-Gilt winning piece, titled ‘Ice Cream Sundae,’ captivates all ages and audiences at The Cadogan, a Belmond Hotel, by transporting them to a whimsical world where desserts meet floral fantasies. The sundae stands as a masterpiece of culinary artistry and botanical beauty. Within its depths, layers of vibrant carnations overflow, mimicking the appearance of luscious scoops of gelato. Alongside the display, The Cadogan has announced a partnership with acclaimed chef Anshu Anghotra on the launch of The Cadogan Cart, serving the finest artisan gelato.

A Word from the Founder

Nikki Tibbles, the visionary founder and creative director of Wild at Heart, shared the team’s joy and gratitude:

“Being part of the grand achievement of our powerhouse Lara Thorpe’s win and receiving Gold and Silver awards at Chelsea in Bloom is a true milestone in our company’s journey. These awards come alongside a creative and exciting metamorphosis Wild at Heart is going through as we speak. We are introducing new collections this summer where floral creativity takes the lead, speaking to a new audience, alongside new branding and direction. I am so excited for the future!”