It was with a heavy heart that we waved goodbye to our Pimlico shop last week. If you were one of our regular customers, or lived or work in the local area, we’re sure the joyful, colourful stands which were so perfectly arranged by our talented florists will have brightened up your day on more than one occasion. We made the sad decision to close our Pimlico shop after footfall in the area declined, not just because of the pandemic, but also due to the changing landscape of Pimlico road.

Rest assured, the Wild at Heart business is not going anywhere, our Notting Hill and Liberty London stores are open and fully in bloom and our online shop, which delivers throughout London and the UK, is busier than ever! We are also busy planning our next move and new retail location – we can’t share details just yet, but as you will be aware, we never do things by halves in the world of Wild at Heart! We’d like to close this post by saying a huge thank you to each and every one of you that visited Pimlico throughout the years, without your support we would not have bloomed into the beautiful business we continue to be today! 

See you soon, Team WAH x