Wild at Heart enters 2021 with an evocative new brand identity that invites the customer to completely immerse the senses in the overwhelming beauty of flowers.
Created by renowned London-based art direction and design consultancy Studio Small, the new branding reflects the complete sensory experience of receiving an incredible bouquet of wild at heart flowers, enveloping the senses with fragrance, texture, colour, a sense of great kindness and a true generosity of spirit. Nature’s colours inspire the sensual tones in the new brand colours, combining a rich palette of aubergine, dusty rose, sage green and chalk white.
Intoxicatingly beautiful brand imagery references the rich and opulent mood of Dutch Masters still life paintings, capturing some of brand founder Nikki Tibbles’ favourite flowers including blousy coral charm peonies, sculptural café au lait dahlias and feminine avignon pink chrysanthemums.
Packaging has been considered with brand founder Nikki Tibbles’ passion for the environment and sustainable living, with all elements being recyclable or biodegradable, treating our planet with true kindness.
A fresh and immersive new look to begin a exciting new chapter in the Wild at Heart story.