This year we partnered with luxury jewellery brand Monica Vinader to transform their flagship store into an enchanted forest of tangling braches and mystical flowers for this year’s Chelsea in Bloom. We were lucky enough to catch up with Monica herself to talk flowers, fairy tales and future aspirations for the brand.
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What does Chelsea, and London, mean to you?
London is a big part of my life. I came here to study at 18 and lived in Chelsea until I was 30, so I feel as though I grew up here, really. We have three boutiques and an office in London so it’s still very much at the heart of the brand.
Going with this year’s Chelsea in Bloom theme, what’s your favourite fairy-tale?
Thumbelina has always been a favourite. The idea of this tiny person living amongst wild flowers and escaping on a lily pad – it’s such a cute story!
Here at Wild at Heart we are very inspired by nature and the changing seasons, when it comes to designing your new collections, where do you draw your inspiration from?
My Inspiration can come from anywhere. It might be an object I see in a museum, a beautiful piece of architecture, or a pretty stone I find on the beach. I’m constantly inspired by my surroundings and sketch my ideas on the go.
Your jewellery collections always feature such beautiful gemstones, is there one that you are particularly fond of?
I’m often asked this question and it’s tricky to choose just one. We have a real love affair with our gemstones and work hard to source the most beautiful stones, cutting them to our own bespoke specifications to bring out their natural beauty and variation. Aquamarine is a favourite for summer. It really reminds me of the ocean and there’s this cloudiness to it that makes every piece of jewellery unique. We’ve expanded our Siren and Capri collections this year to include more aquamarine styles. I just can’t get enough of it.
With many stylish women wearing your jewellery, is there anyone you are exceptionally proud of? Who else would you love to see in your creations?
I always feel incredibly proud when I see women like the Duchess of Cambridge and Olivia Palermo wearing my jewellery. I never design with anyone in particular in mind, I just create pieces I can’t wait to wear myself! Our celebrity following is quite diverse in terms of ages and styles, and I love that. I like to think that any woman can wear our jewellery in their own way, to reflect their individual style.
How would you describe your home? Are flowers a common feature there?
Absolutely! I love plants and flowers. I’ll always have vases of flowers in the house to add accents of colour. I live in the countryside and we have a very large garden planted with peonies, roses and Norfolk lavender, with huge borders of hydrangeas. I try to bring some of my Norfolk garden into each one of our stores, with fresh flowers always on display.
Tell us about the exciting projects you are currently working on at the moment…
There’s so much going on right now! We have an amazing new friendship collection launching in June called Linear, more new collections coming up in the summer, and right now, we’re focused on designing for 2016, which is all keeping us very busy!
Having won brand of the Year at the UK Jewellery Awards in 2008 and now seeing your collections in Harrods, Selfridges and Liberty, what is the next step for Monica Vinader?
It feels amazing to have our brands stocked in such prestigious locations. We also have three standalone London boutiques, and last year we opened our first store in Hong Kong, at the ifc Mall, as well as a concept corner in Boutique 1 at the Mall of the Emirates in Dubai. We have two or three other international locations set to open this year too, so watch this space!